【演講地點更新為工工系會議室II】好設計，原來是這樣「想」出來的！

活動簡介

Thinking Beyond Product and Service Design and Development for Sustainable Competitiveness
主講: Dr. Pisut Koomsap
泰國亞洲理工學院 工業與製造工程學系副教授
Launching a new product and/ or service has been an expected common answer companies respond to be competitive in a market and innovation in these areas as well as engaging advance technology and process have been main arena companies put emphasis on. However, these offerings can be learned, mimicked, and surpassed by competitors. Therefore, it is important that companies think beyond offering innovative products and or services to sustain competitive advantage, and experience offering has been a new answer of many leading companies since the end of the last century. The perceived value increases exponentially in the eyes of customers for experience offering that a product becomes prop and service becomes stage introduced during a customer journey to create a memorable experience unique to each individual. Presented in this talk is the four realms of experiences (the 4Es model), examples of experience offering and research activities on innovative design for customer experience.

時間：108.05.15(三)下午13:30-15:00
地點：東海大學工工系會議室II (IEII 102)(地圖請見附件)

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